GSM Explained: How to Choose the Perfect Thickness for Your Product
Dec 27, 2025
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INTRODUCTION
When you are ordering paper for your business—whether it’s for packaging, printing, or industrial use—you will always see a number followed by "GSM." For many, this is just a technical detail, but for your product's safety and brand image, it is the most important number on the spec sheet.
At Magnum Paper Converter Co., we want to make sure you never pay for more than you need, or settle for less than your product deserves. Here is everything you need to know about GSM.
What exactly is GSM?
GSM stands for Grams per Square Meter. It is a metric used to measure the weight of the paper. Because paper is manufactured in consistent sheets, the weight is a direct indicator of its thickness and sturdiness.
Low GSM: Thin, lightweight, and flexible.
High GSM: Thick, heavy, and rigid.
A Quick Guide to GSM Selection
Not sure which one you need? Here is a breakdown of how different GSM levels are typically used in the industry:
GSM Range | Typical Feel | Best Used For... |
35 – 55 GSM | Very Thin | Newspaper, tracing paper, or lightweight wrapping tissue. |
60 – 90 GSM | Standard Office | Everyday printer paper and thin flyers. |
100 – 150 GSM | Premium Feel | High-quality brochures, posters, and thick marketing flyers. |
170 – 250 GSM | Light Cardstock | Book covers, luxury paper bags, and corporate folders. |
300+ GSM | Heavy Board | Business cards, heavy-duty packaging boxes, and tags. |
Why Choosing the Right GSM Matters
1. Product Protection
If you are packaging heavy mechanical parts here in Bangalore, a low GSM paper will tear instantly. Choosing a higher GSM ensures your "outer shell" can withstand the weight and the friction of transport.
2. Cost Efficiency
Higher GSM paper costs more. If you are using 120 GSM for a simple internal office memo when 70 GSM would do, you are wasting money. We help you find the "sweet spot" where quality meets economy.
3. Branding & Perception
In the world of retail, weight equals quality. A customer holding a thick, 250 GSM paper bag feels they are holding a premium product. If the bag is flimsy, it reflects poorly on the brand.
4. Post-Processing (Converting)
As paper converters, we know that certain machines and processes (like folding, die-cutting, or laminating) work best with specific GSMs. Using the wrong thickness can lead to "cracking" at the folds.
Expertise You Can Trust in Yelahanka
Choosing the right paper doesn't have to be a guessing game. At Magnum Paper Converter Co., we don't just sell paper; we provide solutions. Whether you need custom slitting, rewinding, or help selecting the perfect GSM for your new packaging project, our team in Bangalore is here to guide you.
Not sure which GSM is right for your specific product?
Contact us today for a consultation or a sample kit!
